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Building NamibiaÔÇÖs Leading eCommerce Brand – DotDune Success Journey


Read our insightful conversation with the DotDune team and learn about their fascinating journey of becoming NamibiaÔÇÖs leading eCommerce brand with their Yo!Kart-powered marketplace platform. Know their challenges and how they overcame them using incisive growth strategies.

DotDune - NamibiaÔÇÖs leading eCommerce brand

The Genesis – Idea, Need, and Quest for the Right Tool

Q1. What was that Eureka moment that led to the creation of DotDune?

Response: Initially, when planning a project in Namibia, it has to be noted that Namibia is a developing country with a small population of approximately 2.5 million people.

Little interest existed from international online retailers to unlock the Namibian online shopping opportunity. As a result, we embarked on the journey to develop an in-house eCommerce multi-vendor business based on a white-label solution.

After extensive research, Yo!Kart was found to offer the most suitable solution. 

The Vision ÔÇò Conceptualizing Success

Q2. Can you share a little further about this – What was your vision behind this and how you got about achieving it?

Response: eCommerce was deemed to be a visionary fit, as a result, DotDune wanted to implement a solution providing Namibian buyers, sellers, and vendors with an opportunity (Internally or Externally) to conduct business online with the vision of becoming NamibiaÔÇÖs leading eCommerce platform.

The Start ÔÇò Experiencing Fruits of Labor 

Q3. Can you share the experience of witnessing the first transaction?

Response: The first sale was a small item but witnessing the sale register and the same getting displayed on the Yo!Kart Admin dashboard was a moment that we cherished and celebrated as a team.

It was a moment that culminated and fructified our months of conceptualizing, planning, implementing, and testing. Furthermore, upon engagement, the customers responded with positive feedback ÔÇò assuring us of a bright future.

Setting Targets ÔÇò Launchpad for Growth

Q4. Can you share any targets that DotDune has set for itself?

Response: We crafted a 5-year strategy aspiring to become NamibiaÔÇÖs leading eCommerce marketplace by 2025. The strategy is summarized in our internal game plan consisting of milestones and overall deliverables to be achieved by 2025.

Overcoming Challenges ÔÇò Navigating Complexities to Excel

Q5. Can you share some of the challenges that you faced initially?

Response: Namibia is a large geographical country with a small population of 2.5 million people (2020). As a result of the low population density, cost-effective parcel delivery remains the greatest opportunity.

To grow the business and to achieve our overall objectives and key deliverables, certain tools are required – I am very happy to say that this is why I appreciate working with you guys so much that even though we have all these challenges, the response is never like no it cannot be done the response is always ok how can we do this how can we fix this how can we make this work.

Advice for Peers ÔÇò Embrace Modern Tech Innovation to Lead 

Q6. Your advice to other businesses that are facing the same challenges as you did

Response: Speak to FATbit, theyÔÇÖll help you

There are many large businesses in Namibia however there is a major lack when it comes to technological transformation. Embracing technological change remains the largest opportunity amongst larger organizations in Namibia. Among larger businesses. My advice to other businesses would be to look into being open-minded towards technological change and embracing technology change to a new extent, be it eCommerce or online marketing, you need to embrace the latest technology or else your business will eventually fail.

Future Plans ÔÇò Setting the Course to Success

Q7. Your future plans apart from the targets?

Response: I think for DotDune, apart from the targets, the biggest plan is to customize and scale the platform and bring it to a world-class standard like Amazon(worldwide) or Takealot in South Africa. 

Next is ÔÇô improving the logistics like completing deliveries with electric vehicles. Additionally, we are looking at warehousing and want to adapt our system to stock and inventory management and also offer warehousing services to our vendors.

In essence, the future plans for DotDune will be focusing on customizing the platform, streamlining deliveries, and adding a warehouse

Experience with FATbit ÔÇò Standout result-driven customization services

Q8. Anything you would like to share, regarding your experience with the software and FATbit?

Response: Namibia is unique compared to the rest of the world, hence, platforms require substantial customization, and no solutions offer a plug-and-play solution. Regardless of the request, FATbit has always been very helpful and accommodating with responses such as ÔÇ£LetÔÇÖs figure it outÔÇØ or ÔÇ£WeÔÇÖll make it workÔÇØ. The DotDune team appreciates all efforts thus far. 

Suggestion for FATbit ÔÇò Enhance our Products and Services

Q9. Any suggested improvements regarding the product, and the FATbit team?

Response: Suggestions – From an improvement basis, I would suggest when you offer a Whitelabel solution, do not offer the same product to everyone at the same price, rather offer a basic solution, a mid-range solution, and a fully customizable solution. That is something that I would prefer. Also, invite your clients to come to visit your offices.

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