According to Gartner, mobile commerce (m-commerce) is defined as the delivery of ecommerce capabilities directly to mobile users. In other words, m-commerce is the buying and selling of goods or services through handheld devices.
The ability to place orders on-the-go is appreciated by consumers all over the globe. Considering the convenience which ecommerce mobile applications bring, the use of apps has increased exponentially. As per a forecast by Statista, nearly 54% of all retail ecommerce is expected to be generated via mobile apps by 2021.
As the corporate sector and governments continue to improve internet penetration, the use of ecommerce mobile apps, as well as responsive ecommerce websites, will continue to increase. If you are an entrepreneur who is thinking about leveraging mobile commerce, then it is important to understand how Yo!Kart marketplace mobile app for buyers can help you.
Yo!Kart is a leading ecommerce marketplace solution that offers advanced capabilities to startups, SMBs, and large enterprises. It also comes with an easy-to-use and feature-rich marketplace mobile app for buyers. There are a number of ways to elaborate on how Yo!Kart buyer mobile app enables an entrepreneur to leverage mobile commerce.
New Channel for Marketing
A responsive ecommerce marketplace website has become a norm to retain buyers and impart an engaging user experience (UX) on different screen sizes. To provide a superior experience, ecommerce entrepreneurs will be pushed to reconsider the value proposition. For your marketplace idea to be sustainable, you need to invest in ecommerce marketplace mobile apps.
With a marketplace mobile app, you not only add credibility for a better brand image but also target the millennial and generation z audience and add a new channel for marketing. An ecommerce marketplace mobile app, as a marketing channel, reduces the cost associated with executing marketing campaigns.
The Yo!Kart buyer mobile app comes with several features to establish itself as a reliable marketing channel such as social sharing buttons, provision to display banner advertisements through PPC feature, improve customer outreach via push notifications, and much more.
Make Better Decisions with Analytics
To sustain your ecommerce business, gaining analytical insights is essential. Information on different key performance indicators (KPIs) which can be used to measure buyer interactions is the right starting point. A few important KPIs for ecommerce mobile app that you should be able to measure are product impressions, product clicks, product added to the cart, product removed from cart, an order placed, search items, and more.
The Yo!Kart buyer mobile app is integrated with Google Firebase which assists an ecommerce entrepreneur with many benefits such as:
- Improved mobile app indexing in Google search engine results page (SERP).
- Keeps the buyer updated on the status of his/her order using push notifications.
- Google Firebase decreases the time needed to find the cause of a problem.
- Bring clarity in the customer journey with Firebase and Google Analytics.
- Reduce effort as data is synchronized between the web and mobile apps instantly.
Improved Mobile Shopping Experience
Ecommerce marketplace websites have gone through a phenomenal transformation to deliver an intuitive user experience for buyers and vendors alike. To satisfy the ever-increasing need for user experience, there is a tough competition between different ecommerce mobile app development vendors.
At competitive prices, advanced features are present in Yo!Kart buyer mobile app such as social login, guest sign in, suggestive tags, dynamic filters, reward points, virtual wallet, Firebase analytics, favorites, order history, and much more.
As Yo!Kart buyer mobile app is multilingual, different languages can be added to enable the buyer to read content in regional language. Also, to satisfy the requirement of middle eastern nations such as Saudi Arabia, United Arab Emirates (UAE), and Bahrain for right-to-left (RTL) languages, the Yo!Kart buyer mobile app also offers RTL design flip for an improved mobile shopping experience.
Multiple Touch-Points for Better Personal Engagement
To engage a buyer, the ecommerce marketplace mobile app for buyers need a specific set of features. The first feature is to share important updates such as the status of place order. The second feature is the ability to interact with someone who can answer the questions shared by a buyer.
Both features are readily available in the Yo!Kart buyer mobile app. The push notification feature enables the buyer to learn about the status of the order placed. There is an additional feature – In-App Notifications, which serves as a single source to view all notifications.
To make a difference and improve personal engagement, the Yo!Kart buyer mobile app comes with In-App Buyer-Seller messaging feature. This feature enables a buyer to make an educated purchase decision, thus improving the overall goodwill of the seller as well
